I’ve been working with Mensa members for more than 20 years. They are exceptionally intelligent, no question, and they are lively and creative individuals, too. I always enjoy their company.

Ed Vincent
Former Executive Director,
Mensa International, Ltd.


Extending Your Brand To Its Maximum Potential
Mensa Process and its parent company, for Kodak, extended the brand to create a powerful eyeglass lens. We took Arm & Hammer into home air purification, and moved Mack Trucks into lawnmowers and hydraulics. Since its inception, Mensa Process has helped dozens of clients grow their products into profitable portfolios, most often with very little investment. For each engagement, we develop a custom brand extension team of people who are passionate about your product and highly knowledgeable in related fields. We help clients:
• Develop brand vision, including a roadmap of how far and in what directions the brand can and should grow
• Define brand essence and look for points of competitive differentiation
• Create and test new sub-brands
• Identify new licensing opportunities
• Identify the right partners for brand extensions and licensing arrangements




 
Copyright © 2006 the Mensa Process. All rights reserved.
Mensa® is the registered trademark of American Mensa (in the U.S. ), British Mensa (in the U.K. ), and Mensa International (in other countries).
Mensa® and Mensa Process are used under license.