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Consider the challenge of finding a name
that not only captures your product’s attributes but also
motivates your target market to buy, translates well into foreign
languages, and will last a lifetime. Difficult, yes. But at
Mensa Process, we think naming is fun.
The Mensa members on our Naming Teams enjoy word games, reading,
and writing. As linguists, lawyers, teachers, writers, and professors
around the world, they have passion for language, large vocabularies,
and diverse academic experiences. This unparalleled combination
makes our creative product rich with nuance and cultural sensitivity.
Steve Rivkin, with more than 20 years of experience in naming
and brand strategy, helped us create our naming process. His
disciplined approach has worked for companies as diverse as
Tiffany, Pfizer, Kraft, MasterCard, Clairol, and Georgia-Pacific.
Our naming process includes a variety of ideation techniques,
including Mindshare, our online ideation tool. Our team explores
synonyms, analogies, collocations, colloquialisms, and neologisms
to create hundreds of names in a matter of days. After a detailed
selection process and screening, we recommend seven to 15 name
options honed to fit the target market.
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