Brainstorming with Mensa members
is fast. We get to levels where traditional focus groups just
don’t go.
Allan Feldman
Chairman,
Mensa Process |
|
We use a combination of unique techniques
to solve problems. The ability to approach problems in many
different ways is a hallmark of high intelligence, making Mensa
members uniquely suited to applying these “creative cognition”
techniques:
— When trying to innovate, people often hang on to unnecessary
details. Using abstraction, our problem-solvers consider issues
in more general terms to understand underlying principles. This
basic understanding allows them to see new possibilities.
— When we take what we know about one topic and apply
it to another, we create an analogy, one of the primary sources
of creative ideas, and a technique which comes naturally to
many Mensa members.
— If all ideas spring from previous knowledge, how does
novelty occur? By merging two or more previously separate, opposing,
or contradictory ideas, such as pencils with erasers, cell phones
that double as cameras, and yogurt packaged with granola.
— By observing and noting how people interact with their
environment, it’s possible to envision new products and
services. Mensa members are especially proficient at noting
novelties and consistencies in the world around them and understanding
their significance.
— A picture is
worth a thousand words. By drawing, viewing, retrieving, combining,
and manipulating images — on paper, on a screen, or in
the mind — our teams generate powerful new concepts, which
are often the building blocks for breakthrough ideas.
|
|
